In today’s fast-moving digital landscape, brands are under pressure to create ads that convert quickly, iterate fast, and stay on-brand. Fortunately, the rise of artificial intelligence is enabling marketers to scale creative production, test more variants, and optimise ad spend with greater precision. From video-first platforms to headline-generators, these six AI tools are helping brands deliver ads that perform — both creatively and commercially.
1) Invideo — the AI-powered video platform making ad production easier
When it comes to high-volume, high-quality video ads, invideo stands out as a tool purpose-built for marketers. Its platform offers a streamlined workflow where a marketer can input a brief or script and the system will assemble assets, transitions, voice-overs and exports across social formats. In the middle of the process, it seamlessly functions as an ad maker — enabling teams to generate and iterate ad creatives at speed without relying entirely on traditional video editing houses. With rich stock libraries and pre-built template sets, brands can maintain consistency across campaigns while testing more variants than ever.
But the innovation doesn’t stop there. Invideo also offers mobile versions of its product and supports workflows via dedicated companion apps, making it one of the most practical options among ai video apps for on-the-go marketers. Recent developments include deeper generative scripts, voice-cloning, multi-language support and integrations that simplify workflow hand-offs between creatives and media teams. For brands that need to scale video ad output across platforms, invideo captures both speed and flexibility — essential ingredients in ads that convert.
2) AdCreative.ai — predictive creative scoring and ad variant generation
When brands need to move beyond a “one creative fits all” mindset, AdCreative.ai offers a solution focused on algorithmic prediction of ad performance. It generates dozens of static and motion creative variants with headlines, visuals, CTAs, and then applies a creative-scoring model to highlight the ones with likely stronger performance. This predictive capability enables teams to test more confidently, reduce wasted spend, and focus optimisation on winners rather than manually guessing which visuals will connect.
Beyond variant generation, the tool supports direct resizing of creative for multi-platform campaigns (e.g., Facebook, Instagram, YouTube) and provides analytics overlays that help team members understand which design elements (image, colour, copy) influence conversion. For brands scaling across geographies or running dozens of campaigns, this kind of “smart creative automation” can drive step-function improvements in ROI.
3) Synthesia — presenter-led and localized video, at scale
For brands needing presenter-style or multilingual video ads without the constraints of studio production, Synthesia offers a powerful alternative. The platform allows you to turn scripts into realistic avatar-led videos, complete with voice-overs in multiple languages and regional accents. That means a brand launching in three markets can reuse a single concept, localise script and avatar voice, then generate distinct creatives for each region — at scale and cost-effectively.
Since trust and authenticity play a big role in conversion, having a human-style presenter (albeit AI-driven) helps brands punch above their weight. For campaigns requiring tight turnarounds, this tool delivers consistent messaging with control over tone, style and localisation. The result: more ads, targeted to more audiences, by smaller teams.
4) Pictory — turn long-form content into short video ads
Content-driven brands often sit on a goldmine of longer-form assets: blogs, webinars, white-papers. Pictory helps unlock that asset value by converting long-form content into short, ad-friendly video formats. Its text-to-video engine extracts narrative structure, matches visuals, adds voice-overs and delivers 15-30 second ads ready for social platforms. This transformation means your thought-leadership or evergreen content can become scalable creative output, ready for performance campaigns.
The benefit is twofold: you get more creative breadth (turning one asset into many ads) and you maintain messaging discipline (same story, different formats). For performance marketers, this means more ad creative variants from the same source content — increasing testing breadth while keeping strategy intact.
5) Jasper — ad copywriting at scale with brand-voice control
Great ad creative isn’t just visuals — the copy is the hook. Jasper addresses the copywriting bottleneck by generating headlines, primary text, CTAs and multi-channel variants in seconds. Once the system understands your brand voice, tone and positioning, it churns out copy options aligned with those guidelines. For campaigns that require dozens of headline/ad-text variants (e.g., A/B testing across demographics), this is a major productivity win.
Moreover, the platform supports rapid language adaptation and cross-channel optimisation (Facebook vs LinkedIn vs Google), meaning the copywriting asset doesn’t become a friction point. In the context of ads that convert, being able to spin, test and iterate copy easily is just as important as creative asset production.
6) Canva (Magic Media / AI-video) — design-first ad creation with simplicity
Sometimes the workflow demands simplicity over bespoke professional editing. Canva’s design-first platform now includes “Magic Media” and other AI-video features that convert text prompts or simple scripts into short creative clips. For small teams, social-first brands or in-house marketers wearing multiple hats, Canva combines template-based design, fast video generation and easy resizing for platform formats. That means a marketer can ideate in minutes, plug in a script, select a template, let the AI generate a video, then export multiple format versions for different channels.
The speed of iteration, combined with built-in collaboration and brand-kit features, makes this option especially attractive to brands prioritising agility and volume. The result: more creative shipped, more testing done, and ideally — more ads that convert.
How to Choose the Right AI Tool for Ads That Convert
- Identify the bottleneck: Is it creative production volume? Copywriting? Localisation? Choose the tool aligned to the current constraint.
- Measure and iterate: Even the smartest AI tool won’t guarantee conversion if you don’t test. Use data (click-through, conversion rate, CPA) to drive creative iteration.
- Maintain brand control: Use brand kits, tone guides and templates so your outputs stay consistent. AI should aid, not dilute, your brand identity.
- Integrate with your workflow: Choose tools that plug into your ad stack (export formats, resizing, A/B test support). The faster you can turn idea → ad → live, the more chances you have to convert.
- Scale smartly: Once you’ve found creative and copy that works, use the tool to scale variants and localisation rather than reinventing everything from scratch each time.
Final Thoughts
The true power of AI for ad creation lies not in replacing human creativity, but in amplifying it — giving marketers the ability to produce more, iterate faster, and test smarter. Using tools like invideo, AdCreative.ai, Synthesia, Pictory, Jasper and Canva, brands can unlock new levels of efficiency and performance. Success in this era comes down to aligning strategy, creative and workflow — and letting the right AI tools do the heavy lifting so your team focuses on the right audience, message and offer.
If you’re ready to ramp up ad output, test more creative variants, and push conversion even higher, these six platforms are a strong place to start.
